Last week I was given the opportunity to be part of the Packed Lunch radio programme on Glastonbury FM.
I had not previously thought about talking on the radio. But when Alan Philpott proposed the idea it appealed to me, because it gave me the chance to talk about how business owners in the local area could tackle some of their issues.
Fortunately, the programme was prerecorded so it was not too scary. I knew if I made a complete hash of it we could just start again – just as well!!
We recorded 3 15 minute slots to go out in future programmes and these first slots covered how confidence effects business performance, the benefits of business planning, and how to price effectively. Hopefully, I will have the opportunity to cover further subjects later in the year.
I have no idea whether anyone will listen but I gained from having taken part.
Doing this type of exercise reminds us that we really do know a substantial amount about our subject – which in turn makes it easier for us to be confident when talking to prospective clients. For me, it also enabled me to give some practical tips to business owners I would not otherwise reach.
So if you have the opportunity to take part in a radio programme I would definitely recommend it.