Basically research shows that you have the following options:

•        Advertising
•        Paid Content and Affiliate Marketing
•        Donations
•        Paid Subscriptions
•        Consulting
•        Journalistic work for other media

Advertising is the most popular and is based on:

Popularity of the Blog (number of visitors)

Stickiness (time spent by visitors)

Loyalty (number of repeat visitors)

The visitors are measured in CPM (cost per thousand visitors)

Adverts are 125 x 125 Pixels

A blog with 100,000 monthly hits might charge 50p CPM which works out to £50 per month (£600 per year)

eMarketer estimates that retail sales via smartphones and tablets have more than doubled to £8.2 bn in 2013, accounting for 18% of total UK ecommerce sales. Tablet commerce has seen particularly high growth, reaching £4.8 bn. In 2014 mcommerce is expected to increase by 53.3% in 2014, more than triple the 15% growth rate for retail ecommerce.

UK mobile ad spend is expected to pass the £1bn mark in 2013, according to eMarketer, reaching £1.2bn (19% of total digital) – a 126.1% YoY growth. Mobile ad spend is expected to nearly double again in 2014 to almost £2.26 billion (32% of total digital).

Would you sell advertising on your blog?

steve@bicknells.net