Basically research shows that you have the following options:
- Paid Content and Affiliate Marketing
- Paid Subscriptions
- Journalistic work for other media
Advertising is the most popular and is based on:
Popularity of the Blog (number of visitors)
Stickiness (time spent by visitors)
Loyalty (number of repeat visitors)
The visitors are measured in CPM (cost per thousand visitors)
Adverts are 125 x 125 Pixels
A blog with 100,000 monthly hits might charge 50p CPM which works out to £50 per month (£600 per year)
eMarketer estimates that retail sales via smartphones and tablets have more than doubled to £8.2 bn in 2013, accounting for 18% of total UK ecommerce sales. Tablet commerce has seen particularly high growth, reaching £4.8 bn. In 2014 mcommerce is expected to increase by 53.3% in 2014, more than triple the 15% growth rate for retail ecommerce.
UK mobile ad spend is expected to pass the £1bn mark in 2013, according to eMarketer, reaching £1.2bn (19% of total digital) – a 126.1% YoY growth. Mobile ad spend is expected to nearly double again in 2014 to almost £2.26 billion (32% of total digital).
Would you sell advertising on your blog?