Well, the new year is just around the corner, but do you have a robust plan for the year ahead?
Unfortunately for many small business owners the answer is a resounding “No” – or, “yes, it’s in my head”, which is actually the same as no!
If you don’t have a proper plan for your business the chances of it moving in the direction you want are drastically reduced. Your business is more likely to grow by luck, rather than design, and luck is often in short supply in times of economic difficulty.
For many the very thought of putting a plan down on paper leaves them in a cold sweat – but it doesn’t have to be this way!
Firstly, remember that the person for whom you are preparing the plan – and the most important person in your business – is YOU. So, think about planning in terms that you can relate to rather than trying to plan with someone else in mind.
If you like mind maps plan using them. If you are a picture person try to build lots of pictures into the plan so you can engage with it.
Secondly, if you really don’t know how to plan – ask for help. You may have a friend or family member who can help you. Alternatively, there are lots of professionals who can help you with specific areas of your plan.
If you struggle to put together a marketing or sales plan engage a marketing or sales expert to help with that particular section. If you struggle with the figures your accountant should be able to help.
The key thing is that once the plan is finished it properly represents your business and your ideas for the coming year.
Your plan then becomes the foundations against you can measure the performance of your business going forward. You will be able to see whether or not your business will help you to meet your personal goals, or not, and you can use it to get finance if you need to.